I'm sponsored by their competitor, Viture: it's an American company, whereas XREAL is headquartered in China, and I like supporting American companies.
Even though a Chinese one was launched in my home.
@insta360. I love them too. First camera company to use AI/computer vision to move the image around.
@XREAL_Global has been doing groundbreaking work for a long time.
I've checked them out at CES the last couple of years and other places, and I have a pair myself. They make amazing products.
Google has all my data, and has more data about the world than almost any company because of their work in mapping and autonomous cars.
They also run my TV, my email, my photos, my videos, my location, my calendar, and I'm probably forgetting about five things that Google runs in my life (oh yeah, spreadsheets and documents, and on and on).
Therefore, Google should win in this new genre of AI-driven glasses.
Viture is launching a new product that I really love in a few weeks, and it'll be interesting to see the comparisons between all of them.
I'll do my own, but you know I'm biased because one's paying my bills. And they also pay the bills of Asher, Sam, and Irena.
When I talk to the company executives of
@getVITURE Viture, they recognize this reality, too. They know they have to step the game way up to really have a chance against XREAL, who has partnered with Google.
They started making glasses for gamers. And won a loyal fan base.
We're not even through the first quarter of the game.
And Zuckerberg has quite a product coming out too.
At CES, you're going to see a variety of Chinese glasses from a variety of Chinese vendors. I'll be visiting all the companies at CES and trying to break them up into different categories so people can figure out which ones they might buy.
I saw the Snap Specs today and I really loved them: not really for walking around the city, but for working on a plane. I opened a spreadsheet in them, and yeah, it wasn't the sharpest screen I've ever seen. But it was god enough. Especially in a world where agents do all your work.
The new Apple laptop that was shown today looks pretty compelling, too, although I bought a new iMac for a different reason.
I think the new one to beat is actually Snap. If it were just more competitive on price, it would have a real shot at winning a lot of hearts and minds.
Personal note to Evan Spiegel
@evanspiegel : whether you win or lose in this new game, you can go to sleep tonight knowing you built a great product.
This post wasn’t contracted (it is extra and from my heart,)so I don’t count it as a paid post. Even though it sort of is.
I’ve always believed that the endgame of spatial computing is something close to the holodeck on Star Trek – computing that feels limitless, immersive, and completely natural.
When we started building Android XR, we knew the early chapters of that story would require bulky headsets. That was the price of admission for the technology at the time.
Today, you can see the transition to the next generation happening in real time.
XREAL just officially launched XREAL AURA, the first wired XR glasses running Android XR. Because they’re dramatically lighter and more balanced than traditional headsets, they cross a critical barrier: you can comfortably keep them on for hours whether watching a movie or getting work done on multiple screens.
I’ve been using a pair recently, and it changes how you think about screens:
🟢 For productivity: I can pull up multiple virtual windows in a public space without anyone seeing my work. It completely changes working on the go.
🟢 For entertainment & daily apps: Because it runs Android, all of your favorite Google Play apps are natively there alongside immersive XR content.
🟢 For everyday life: With Gemini integrated, the glasses understand what you're looking at and can give you hands-free, contextual help as you walk around.
We wanted Android XR to be more than a cool tech demo – we wanted it to fit effortlessly into daily life. Today feels like a huge step in that direction.
Proud of the Google and XREAL teams who pulled this off!
Learn more about XREAL AURA here:
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