Scott van den Berg(@Scottvdberg):This is Travis Scott. McDonald’s put his name on a $6 Quarter Pounder meal. Within a week, restaurants were running out of ingredients. The partnership made him $20M. Here’s how celebrity distribution really works:

Scott van den Berg

@Scottvdberg

VC. Investing in creator + celebrity brands. Bullish on tech founders. Breaking down how they build billion dollar brands, so you can model them & do the same🚀

参加 July 2025

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Scott van den Berg@Scottvdberg

2026.09.30 10:00

This is Travis Scott. McDonald’s put his name on a $6 Quarter Pounder meal. Within a week, restaurants were running out of ingredients. The partnership made him $20M. Here’s how celebrity distribution really works: