Private brand Alo Yoga is surging in teen mindshare, directly threatening market share for $LULU. $XRT
Alo is expanding physical distribution, backing nationwide delivery with a nearly $176M fulfillment hub.
Revenue growth:
Lululemon = 1.7%, decelerating to under 2%
$AEO = over 9%, leading incumbents
Lululemon gross margin:
54.9%
As Alo Yoga scales nationwide, incumbent apparel brands face rising pressure on margins and market share.
Seeking Alpha Quant Rating for Lululemon: Sell.
Can Lululemon hold its premium position against Alo?