i’ve been noticing a pattern with web3 projects shutting down in 2026
a lot of them followed the same pattern:
> raise money
> attract users with incentives and a token
> activity looks good and the rewards are flowing
> incentives stop
> users leave
look at projects like Blast, Abstract, Blur and others. their situations differ, but they raise questions about what keeps a project alive after the hype fades
the problem is simple: incentives can attract users, but they don’t guarantee real demand
when the rewards stop, you find out who was actually there for the product
which project do you think will close down next?
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