I'm beginning to think being a strong writer will be an AI-proof job. AI has advanced light years in video and general tasks, but its writing is still largely unusable. It's incredibly useful as a writer's assistant for things like research, editing, proofreading, catching word echo, and building structure. But final copy leans on the same phrases/devices (staccato style, "it's not X, it's Y," heavy use of em dashes and colons) and often feels like it lacks emotion and soul. A few theories on why… - Models predict the most likely next word, and great writing often comes from the LESS likely choice. - They're also tuned on what human raters approve of, which means you’ll get the least disagreeable copy (which is going to be more average). I’ve even tried to train models on how I write, and it still defaults to the same “AI style.” - It’s not binary like code. Code either works or it doesn’t. Writing has no answer key. You can't run a diagnostic on whether a paragraph has soul. And IMO as more AI writing gets used for things, more people will learn to spot it, making great writing that much more valuable.