Love this new life insurance partnership for $SOFI.
Give your member another valuable tool from a trusted and complementary vendor.
Do so in an asset light way that doesn’t require SoFi to use the balance sheet for funding.
Keep members in the ecosystem for a larger part of their financial lives.
Higher retention… more cross-selling… higher lifetime value… unlocking better SoFi+ perks… all while maintaining lending flexibility… spinning the flywheel.
Great move.