The Figen(@TheFigen_):This launch actually solves a much more serious problem: Creators used to worry about someone stealing their content. Now they have to worry about someone stealing them. Their face. Their voice. Their entire on-camera presence. AI can recreate all of it without the creator ever being on set. Icon is betting on the opposite: use AI for the production work, while real people still get paid to be the face of the ad. That’s a much better use of AI, IMO.

The Figen

@TheFigen_

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The Figen@TheFigen_

2026.08.25 18:34

This launch actually solves a much more serious problem: Creators used to worry about someone stealing their content. Now they have to worry about someone stealing them. Their face. Their voice. Their entire on-camera presence. AI can recreate all of it without the creator ever being on set. Icon is betting on the opposite: use AI for the production work, while real people still get paid to be the face of the ad. That’s a much better use of AI, IMO.