Amazon $AMZN price target raised to $360 from $335 at Rosenblatt Rosenblatt raised the firm's price target on Amazon to $360 from $335 and keeps a Buy rating on the shares. As personal agents and AI shopping assistants "compress the discovery and purchase funnel," concern is emerging that Amazon's retail media model is at risk of complete displacement, the analyst tells investors in a research note. The firm believes the risk is overstated. The "narrative is false, and this is not the first time Amazon has faced pressure against secular changes in consumer behavior," contends Rosenblatt. The firm upped its long-term estimates for Amazon, saying it has conviction that even if the advertising model changes, the company "can navigate this period of transition largely unaffected."