Variety(@Variety):Independent movie theaters continue to be a vital asset to their communities, with a 9% increase in business in 2025 according to a new survey. 25% of those surveyed said they first began going to their preferred art house theaters within the last three years. These new art house moviegoers had an average age of 40, 11 years younger than the average age of all those surveyed, which is 51. Of those recent attendees, 68% were younger than 45.

2026.06.22 21:12

Independent movie theaters continue to be a vital asset to their communities, with a 9% increase in business in 2025 according to a new survey. 25% of those surveyed said they first began going to their preferred art house theaters within the last three years. These new art house moviegoers had an average age of 40, 11 years younger than the average age of all those surveyed, which is 51. Of those recent attendees, 68% were younger than 45.