Worst case outcome is that it fails, and tech progress keeps going with all the other companies, moving forward slightly more slowly (which for most of history would be bad, but for AGI, miltech and a couple other sectors is totally ok or even good) Best case outcome is that a company that's strongly Good, in a way legible to an existing community's principles, is better able to get that community's support (and even grow it), and so it gets a form of labor and marketing that is just fundamentally hard to obtain by buying it Arguably some AI companies already did the did the latter with effective altruism, and my best effort at understanding why that was insufficient is (basically, consequentialism is vulnerable to being corrupted in some important ways)