APPLE'S $AAPL JOHN TERNUS WAS ASKED WHY IT TOOK APPLE SO LONG TO MAKE A FOLDABLE PHONE
His answer was that nobody else had built one worth copying.
"People have shipped foldable products before. None of them we felt were particularly appealing."
"We ship things when we're ready to ship them. It takes time."
"We wanted to design something that we were really passionate and excited about. And that's true on the hardware, but it's also true on the software and on the design. It takes time to get it right, and we feel like we got it right."