COSTCO $COST HAS SOLD ITS HOT DOG AND SODA COMBO FOR $1.50 SINCE THE 1980s
Adjusted for inflation, $1.50 in 1985 works out to about $4.37 in 2024 dollars, based on BLS consumer price data.
Former CEO Craig Jelinek recalled co-founder Jim Sinegal telling him, "If you raise the effing hot dog, I will kill you. Figure it out," per Fox Business.
In 2013, Costco switched its soda to Pepsi and kept the price at $1.50. In 2025, it switched back to Coca-Cola.
In 2022, then-CFO Richard Galanti said Costco could hold the price "forever," per Fortune.
In fiscal 2025, Costco sold 245.1 million hot dog and soda combos, per the company.