Tesla raised prices on the Cybertruck 6-7% (Standard and Premium) likely to reduces loss per sold vehicle after the collapse in volume provides very little fixed cost absorption making profitability nearly impossible. Currently Tesla sells Cybertrucks at only around 15K units annually. That's not even 10% of the targeted 250K annually. "I think we’ll end up with roughly a 0.25 million Cybertrucks a year, I think we’ll probably reach it sometime in 2025." (Elon, October 2023) At below 10% target achievement, to call the Cybertruck a commercial failure would be objectively an understatement. The problem is that in automotive significant overestimation causes a major cost problem since production is designed for a certain volume. Tesla's production system is completely overbuilt for the tiny volume relative to designed production. This excess infrastructure incurs excessive accounting charges. Tesla is lucky however that it can access capital at almost zero cost. A good example is the Rivian R1 platform. This platform and production system too was overbuilt. Forcing Rivian to completely redesign the R1 platform after only 2 years and tearing the old production system down and replacing it with a new one. This obviously resulted in a large one-time write-off but similar to Tesla, Rivian too had access for a time to incredibly cheap capital (not anymore). The more capital a company has to more mistakes it gets to make and it can still come out on top.