You are welcome.
Yes - we actually use this within our operating businesses - a recent initiative with Smarter Web Operations and for some time with Squarebird Agency.
Both of which will be increased, over time, as it is very easy to monitor the spend against revenue.
However on the equities (SWC & MORE) it is far more complex under the regulatory regime. We have had lots of discussions around this area with our advisers and being blunt at times it is quite frustrating.
Our focus on the equities is a few things which I can not share at present - as much as I would like to - but I am "fairly optimistic" on that front.