I did almost 1 billion views with text. Now I'm going to do the same with video. Here's what I've learned so far. I spent 2 years trying to automate content with AI, especially video. I tried everything. The science behind hooks. Systems that ingest content that already performed and reverse-engineer why. Pipelines that generate, score, iterate. Prompt chains on prompt chains. Etc etc. The reality: When there's no human in the loop, it always sounds flat. It always reads as AI-generated. Every time. You can feel it in the first 3 seconds. The structure is right, the hook "follows the rules," the pacing is optimized, and it's still dead. Because there's no one behind it. No angle, no conviction, no taste. What actually works, and what I do on my own account, is completely different: Use AI to compress your time. Not to replace your judgment. The video I posted the other day did 5 million views. I spent zero time on the editing. And for the writing, I didn't prompt my way to a script. I recorded voice notes. My raw thinking, my angle, my taste. Then I turned those into the script with AI. That's the whole trick. The part that comes from you stays yours. The part that's pure execution gets compressed to near zero. The mistake everyone makes is trying to automate the wrong half. They automate the thinking and keep doing the editing by hand. It should be the exact opposite. Your taste is the scarce asset. The execution is the commodity. AI is an incredible multiplier. But zero times anything is still zero. If there's no one in the loop, there's nothing to multiply. Keep the human signal. Delete the human labor.