Bloomberg
@business
The first word in business news | Watch Live: | Newsletters: | Podcasts:
参加 April 2009
107 フォロー中 10.5M ファン
"Brand is the one thing that gets a consumer to overturn an agent."
Kantar Group CEO Paul Zwillenberg explains how to market products to consumers and AI agents, telling Francine Lacqua why branding still plays an important factor in buying decisions
もっと見る
