Caixin Global(@caixin):Nike will end Topsports’ online sales rights on the Chinese mainland from Jan. 1, 2027. The shift highlights Nike’s push to consolidate digital channels, curb discount wars and regain control in a market where sales have fallen for several quarters

Caixin Global

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参加 January 2010

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Caixin Global@caixin

2026.07.22 17:06

Nike will end Topsports’ online sales rights on the Chinese mainland from Jan. 1, 2027. The shift highlights Nike’s push to consolidate digital channels, curb discount wars and regain control in a market where sales have fallen for several quarters