Also: what are you distributing?
Information? Awareness? Product pages? Where? To who? How?
Distribution goes beyond the literal distribution of the product itself.
everyone: "just do distribution bro"
meanwhile, actual distribution:
> cold email: 95% ignore you
> redd!t: one wrong move and you're banned
> SEO: 3 months talking to a wall
> mass DMs: works but makes you hate your life
> social media: ghosted
and ppl wonder why founders would rather spend 12 hours coding than 1 hour marketing
the best channel is the one you won't quit after 2 weeks