in just 6 months, a lot has happened with
@creatorarchq
-the creator network grew by more than 100%
-we helped bring creators $60k+ worth of opportunities through multiple collaborations
-we launched the website
-built the creator dashboard
-have 3 different ways to match projects with the right creators
but honestly, the goal was never quantity
it was never about building the biggest creator network
it was about quality
about knowing the creators, nurturing them, understanding their work, and helping them get opportunities that actually make sense
and for projects, it’s not just about finding “someone to post”
it’s about finding creators who understand the product, can execute well, create quality content, and bring better results
Creator Arc is still early
but the direction is clear
better matching
better campaigns
better outcomes for both creators and projects
Matching creators with projects shouldn’t depend on only one method.
Some matches are obvious from the data.
Some need more context.
Some happen because you know the creator, their work, and what kind of campaign they would actually be good for.
That’s why Creator Arc is built 3 ways to match creators with projects:
1) Manual selection through our private matching platform
Based on metrics, niche, audience, and budget.
2) Automated matching
Where the platform suggests creators based on campaign needs.
3) Founder-led matching
Based on knowing creators personally, how they work, and where they fit best.
There is no right or wrong way.
But creators need more ways to be discovered.
And projects need better ways to find the right fit.
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