every AI project has to pass this test or I don't take it: It has to produce at least one of 3 outcomes. 1. Make more money 2. Save time 3. Raise the quality of the product or service One outcome: worth a conversation. Two outcomes: worth a proposal. All three: slam dunk. Price it high and start immediately. Speed to lead is the classic all-three project: -Faster replies close more deals (money) -The owner stops answering emails from the road (time) -The prospect gets a real answer in 5 minutes instead of 2 days (quality) I call it the Three Outcomes framework and I run it out loud on every discovery call. The owner hears their own project get scored. Also helps them see the real benefit they get from an AI-powered solution.