I'm a huge fan of indoctrinating prospects by shoving value down their throat between them booking a call and us actually having the call. Most get a discovery call booking then hope and pray the prospect shows up. What you should be doing instead: 1. Reframe the business problem in their words, not mine 2. Explain exactly how the engagement works (45-minute interview, report, review call) 3. Answer the question they're already asking: "why can't I just use ChatGPT?" 4. Show one client example from their industry 5. Tell them how to prepare: come with the one task they'd pay the most to make disappear The call should never be the first time the prospect understands what you sell. If you do this right many prospects will show up pre-sold.