Damian Player(@damianplayer):the ONLY KPI that matters in distribution is how many users each user brings in. k-factor above 1 and distribution funds itself. below 1 and you're stuck buying every customer at a loss. be incredibly calculated with product, features and launches. ship to share.

Damian Player

@damianplayer

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Damian Player@damianplayer

2026.09.18 13:09

the ONLY KPI that matters in distribution is how many users each user brings in. k-factor above 1 and distribution funds itself. below 1 and you're stuck buying every customer at a loss. be incredibly calculated with product, features and launches. ship to share.