.@travisk on the little details that helped Uber beat Lyft: “I needed to subsidize rides to gain market share. When I gain market share there's a network effect because if I'm bigger, then my system is more efficient and if I'm more efficient than them, they have to subsidize more than I do to compete with me. This is why Lyft is smaller than Uber because we were better at this and people don't really know that's what it takes. But how do you get efficiency edge? Efficiency edge starts when somebody even downloads the app and signs up. If it's easier to sign up on one versus another you have an efficiency edge. If it's easier to call a vehicle and get it to you without problems, you have an efficiency edge because you'll have less support. If the cars are moving to where the demand is because the driver app has good ways to point drivers to the right place that means you have shorter pickup time, that’s another efficiency edge. And efficiency edge means you get bigger faster.”