I love this idea from @dhh: All the best ideas that actually turn out to have an impact sound stupid at first. “You've got to have a high tolerance for people telling you: -What you're building is stupid. -What you're building is ugly. -What you're building is never going to work. When I get that feedback, I know I'm onto something. I’ve found that’s often true about products. You enter some domain and you think: "Who's the best? Can I just copy them?I'll do a slight tweak." That's not gonna work. All the best ideas that actually turn out to have an impact sound stupid at first. They're not intuitive. That's where all the value has been locked up. It's locked up in this misconception about what people actually want, because most people don't know what they want.”