Spend sentiment dropped after Labor Day. Are you concerned for DTC brands in Q4? @natelagos: "Yes and no." "If you are looking at these charts and you're looking at this data as a way to cope with underperforming, stop doing that right now." "All of us in ecom, we are all small enough to buck these macroeconomic trends. We are all small enough to be agile enough and quick enough." "Shout out to Americans, they just rack up the credit card every BFCM. So money is still going to be spent. Go get your share." @colindougherty: "Unfortunately, today it's going to be even harder for the consumer because the Fed rate hike is likely to come in. We're set to push rates above 7%." "The end consumer is still gonna power through all this and go bananas [in Q4]. The question is, do they go bananas for your offer?" "I would strongly recommend hiring Sydney Sweeney for your Q4 and seeing how it goes for your consumer business. Not financial advice, just vibes advice." @chrislukehall: “You’re going to have to run it hot. Starting BFCM earlier may help, but you’re going to have we run it hot right up to the shipping cutoff.” ”Somebody’s not going to be able to go on Christmas vacation.” ”One-man marketing team has to lock in and get creative right up to Christmas. Unique offer after Christmas, leading up to Jan 1 and through that first week.”