Evan Tana(@evantana):“Software is dead” is a lazy-brained take. But if you’re building application-layer software, proceed with caution. Horizontal software is 😬. Instead, build deep wells: high-value verticals where you can obsess over the customer and own the workflow. Look for customers with $$, painful problems, and limited ability to build for themselves. Be a GTM savant. Or learn to be one. And recognize the opportunity cost. We’re in the middle of humanity’s greatest industrial buildout. There are incredibly fertile grounds outside of software too. So don’t get salty when people seem dismissive of software. It’s just no longer the only game in town. Update your priors.

2026.09.25 17:57

“Software is dead” is a lazy-brained take. But if you’re building application-layer software, proceed with caution. Horizontal software is 😬. Instead, build deep wells: high-value verticals where you can obsess over the customer and own the workflow. Look for customers with $$, painful problems, and limited ability to build for themselves. Be a GTM savant. Or learn to be one. And recognize the opportunity cost. We’re in the middle of humanity’s greatest industrial buildout. There are incredibly fertile grounds outside of software too. So don’t get salty when people seem dismissive of software. It’s just no longer the only game in town. Update your priors.