Fewer than 1 in 20 films submitted to Fairground make it to Amazon Prime, Roku, Xumo and LG. So…what actually makes the cut for Fairground AI TV? Since launch, one question has come up more than any other from the AI filmmaking community: what is Fairground looking to distribute? To answer it, we asked Alexandra Mills, our Head of Production, to explain what makes the cut for Amazon, Roku, and our other platform partners. Here's how the team evaluates content: Story first. "Plot, characters and the world are always top of the list," Alex says. "A tight 5-minute film with a real story beats a beautifully rendered 20-minute film with a weak plot, every day of the week." Length matters, but not how you'd think. Content needs to be 3+ minutes. Longer generally makes distribution easier, but length never wins over quality. Focus on the story and the length that best fits. That's what matters. Original IP Only. Every submission through the Fairground Portal goes through copyright, music licensing and trademark reviews prior to distribution. Collectively, we need to ensure that all work is 100% original and is the very best of AI cinema.  Make sure everything, including your music, is original. Formatting is strict. We distribute only 16:9 right now (no vertical), and we're aiming for PG-13 as the default, though we do have late-night slots that can carry TV-MA and above. Genre shifts with the calendar. We distribute across every major genre, but what we prioritize moves with tentpole moments and what our platform partners need. Right now: horror for Halloween, and animated work for a separate opportunity. And the thing that matters most: did we feel something? "Did the combination of human artistry and generative AI tools produce a story worth telling?" Alex says. "That's the real bar, and it should be every creator's North Star." The decisions don't stop once content airs. Fairground runs dynamic scheduling, constantly watching how content actually performs. Stream starts, watch time, overall session time. Overperforming content earns a better slot. Underperforming content makes way for something new. The lineup is never static, and neither is the bar we use to make decisions. As the technology improves, standards will increase over time. If you are submitting new content for consideration, it may take 3-4 weeks for it to be reviewed for distribution, as submission volume has increased since launch. We appreciate your patience and while it may take us time to review your film, we want to give it the time and consideration it deserves. We don’t want to rush something you put time, money and real work into. We just wrapped our first month and the data has already surprised us. More on what we're learning (including a heat map of our top-performing programming windows) is coming soon. For now: what other questions do you have? Drop your questions below, Alex will be reading and answering in the comments👇