A company is a planned social order, but one built under pressure from customers, markets, hiring, cash, time, and technical constraint. This social order is maintained via a founder, the institutional idea, and the managers that uphold the order. The founder must generate belief, but ego turns belief into blindness. The institution protects its self-conception as functional. But believing you are functional can make you not function. See: San Francisco during COVID. The manager protects his self-conception as competent. But believing you are competent can make you incompetent. The founder protects his self-conception as visionary. But believing you are visionary can make you precisely not that. Embedded in each is the seed of its own undoing, of its own un-seeing. The war of every founder, institution, and manager is to manage exactly this. To have vision, uphold function, be competent, in the face of real counterforces generated internally by the very operation of what you are trying to do.