Every $0→$100M ARR startup — Cursor, Granola, Wispr Flow — ships 1000s of ads a month 12 tips to start with ads too: 1/ Don't give up on ads before 50 signups -> That's how many the algorithm needs to understand your customer. After that the magic happens 2/ The only way to win is to ship 300 creatives per month -> You can't guess the winning ad, you can only out-test everyone 3/ Test 200+ ads and your cost per customer drops ~50% -> Make genuinely different concepts, not small variations of the same ad 4/ Optimize for buyers, not form fillers -> The platform brings whatever you call "success". Say "success = filled a form" and you get people who never pay. Say "success = paid" and Meta does its magic and finds you buyers 5/ People who already visited your site cost 7x less -> Start ads by retargeting your website visitors 6/ Want to get better at making ads? Just watch more ads 7/ You can decrease Google Ads cost per customer by 50% by cleaning search terms weekly (google what search terms are) 8/ Another 30% off: improve your Google ads quality score -> Google rates ads 1-10 and a 7+ ad brings customers 5x cheaper. Fixing it takes 1 min 9/ When hiring an ads person, look for someone from ecommerce. DTC is the best school of marketing 10/ YouTube ads look useless in reports, but turn them on and every other channel gets 30% cheaper 11/ There are 100s of small things like these. We built Ryze AI to catch and fix all of them for you 12/ And we at Ryze AI just shipped a feature that clones your competitors' winning ads, testing 100s is now easy 😊