In 1954, a woman in Asakusa had a husband
who wouldn't work.
So she started selling rice balls.
She named the shop Yadoroku,
which sounds like an address
and is actually old slang for "good-for-nothing."
She meant him. The family kept the name.
White rice was still a luxury that year.
She sold about 100 onigiri a day.
Seventy-two years later her grandson runs
the same 16-seat shop behind Sensoji temple.
It's the oldest onigiri shop in Tokyo.
The Michelin Guide gave it a Bib Gourmand in 2019.
Every fall he tastes rice from around the country
and picks one for the year.
When the day's rice runs out, the shop closes.
One rice ball is somewhere around $2 to $5.
Across town in Otsuka, a 71-year-old named Yumiko Ukon
runs a nine-seat counter called Bongo.
Sixty fillings. About 1,200 rice balls a day.
She told a reporter people sometimes wait eight hours,
which I didn't believe until I saw the photos of the line.
An onigiri is not a fancy thing.
For a thousand years it was what you pressed
into your palm before a long day,
what a mother packed for a kid,
what a soldier carried to the field.
Rice, salt, something in the middle, seaweed.
American cities are getting onigiri shops now.
It's being called a trend.
I don't think it's a trend.
I think it's a grandmother in 1954
still feeding people she never met.