One thing that was “supposed” to happen was AI would turn AEs into Super Reps.
It should have happened:
- AI can do all the meeting prep for you
- AI can do the follow-up
- AI SDRs for outcome do work, trained right
- AI BDRs for inbound can qualified leads better than almost any human
- AI can extract all key meeting details, add to you CRM automatically, etc.
- AI training tools can help train you on how to sell and how your app really works
- AI SE and knowledge tools can help you with tougher technical and product questions
All that came to be
Yet, I have few-to-none AE Super Reps calls or demos.
Basically, humans have put about the same energy into sales as before. The best still crush it, and often crush it even more.
The main benefit seems to be somewhat smaller sales teams. But even there, the data is conflated by AI-native leaders with extremely strong market demand, running leaner teams. And the classic email based SDR may no longer be necessary.
But IMHO experience at least, AEs haven’t really gotten much more … Super.