There is a generational replacement cycle happening in the commercial health plan market; a previously impenetrable category is now addressable for startups. This is one of the largest markets in healthtech. It’s a control vector for how healthcare is priced, accessed, and experienced, and it’s one of the hardest layers to rebuild. A challenger health plan might get attention with a superior customer experience or lower admin fees, but the ultimate test is whether it can keep its members healthier and control the total cost of care. Across the health insurance plan ‘stack,’ there are a few places where an upstart can build a meaningful advantage. Read more👇 and reach out to share where and how you're building an edge! 👷🏗️🧱