Katie Chiou(@katiewav):ive talked to many teams in the past few months who are thinking about this but dont know quite what to call it/have called it everything from brand marketing to comms to storytelling to special projects to content/social 4 high-profile startups in past ~2 weeks have explicitly told me they are stealthily looking to hire for someone in this sort of role these roles are quietly and quickly exploding if your ear is to the ground!!

2026.10.07 23:16

ive talked to many teams in the past few months who are thinking about this but dont know quite what to call it/have called it everything from brand marketing to comms to storytelling to special projects to content/social 4 high-profile startups in past ~2 weeks have explicitly told me they are stealthily looking to hire for someone in this sort of role these roles are quietly and quickly exploding if your ear is to the ground!!

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