1. Ads spending growth is proportional to the GDP growth, as long as the economy is growing ads spending will go up
2. Ads is not a zero-sum game, as long as the ROI can be justified, it’s a win win game for both advertisers and the platform.
3. Small business has high barriers of leveraging ads to acquire customers, AI can lower that barrier significantly , no matter it’s creating ads, user targeting, campaign management, optimization with A/B test, this is a big market needs to be served.