Laura Roeder(@lkr):There seems to be a major rift happening between companies that built their brand before AI and are now cemented in the recommendations And newer ones that don't get suggested All the brand work we've done for years has locked Paperbell in as a top choice in our category, and while AI doesn't drive a lot of volume (compared to the old search marketing play), prospects take it seriously I seriously wonder if older companies are going to start getting valued higher and higher as this compounds

2026.07.28 17:27

There seems to be a major rift happening between companies that built their brand before AI and are now cemented in the recommendations And newer ones that don't get suggested All the brand work we've done for years has locked Paperbell in as a top choice in our category, and while AI doesn't drive a lot of volume (compared to the old search marketing play), prospects take it seriously I seriously wonder if older companies are going to start getting valued higher and higher as this compounds