People in tech are so obsessed with booms and busts and debating what’s hype vs real But history has always told us how to decide what to pay attention to: breakthrough moments, where something that seemed impossible became somehow possible. The self-attention mechanism in transformers is gonna go down as a defining moment for the rest of this century. And we are still so early in extracting real world value from it. There is so much to rebuild, our entire relationship with software needs to evolve to assuming we always had Gen AI and that the cost of digital creation will effectively be zero. Websites, apps, videos, images, sounds…all of it and the entire largely static ecosystem built around exchanging this information online through software needs to be reimagined. Some will experiment incrementally, some will more aggressively reimagine. But either way, we won’t have more of the same