Smart glasses and goggles, a history:
Silicon Valley, 2013 (Google): “you really want this”
Everyone: “no we don’t”
Silicon Valley, 2016 (Microsoft): “ok but what if it’s for the enterprise”
Enterprise: “maybe, but also, no”
Silicon Valley, 2023 (Meta): “ok but what if they look normal and have AI”
Everyone: “wait… maybe? … Actually, no”
Silicon Valley, 2024 (Apple): “ok but what if it’s $3,499 and covers your whole face”
Everyone: “absolutely not”
Silicon Valley, 2026 (Snap): “ok but this time for real”
Everyone: “we admire the persistence but still no”