pudgy penguins just announced an exclusive licensing deal with IT'SUGAR here's what the partnership actually includes: - exclusive candy line across 105 IT'SUGAR stores - gummies, chocolates, and collectible containers designed to feel toy-like - initial launch Q3 2026, expanded shop-in-shop activations in Q4 - upscale molded pieces that blur the line between candy and collectible pudgy continues to enter retail through a permanent footprint in a chain known for experiential retail - where people go to browse, not to buy merch IT'SUGAR customers are buying oversized candy and stumbling into penguin-shaped chocolates pudgy keeps proving the same thesis: when the product works outside crypto, the blockchain does not become the entire story penguins look sweet here 🍭