Everyone says "fix your data before you do AI." Data is only the first of 3 levels of context your agents need. The third, "Sauce", is what adds the most value. 1. Data Systems of record and other raw data sources that give your agents an ontology to understand your business. Ex: CRM, marketing analytics, quickbooks, product usage 2. Context Your company brain that know's the current state of everything. Ex: Call recordings, emails, Slack, positioning docs, customer profiles, etc. 3. Sauce Maps of how decisions and deliverables get made. Ex: Expertise, playbooks, taste. Most Sauce is stuck in your founder or best peoples' heads. You have to get it out. Sauce takes you from AI handling grunt work with a human micromanaging it, to AI driving outcomes without you being the meat proxy between the real world and AI.