No matter how many times people beat this drum, it still feels like most folks continue to highly underestimate the capabilities of current AI models, and continue to highly underestimate how likely models are to exponentially improve. Many companies who are finally coming around to the idea of using AI in their processes (which is good) are identifying AI use-cases that simply improve sub-processes of their existing process (which is not so good) Yes, you have to get started somewhere, but these tools allow you to completely reimagine your processes entirely. It’s not easy, because it involves rethinking a lot of aspects of a company that are *very* hard to change - but I think companies who get this and really lean into it are going to have a (longer than we think) window to get alpha from it — because most companies won’t do it