JPM believes Muse has potential to become the most widely used consumer AI application since ChatGPT: “The combination of virality and Meta’s strong distribution platform make the buzz around Muse quite palpable. Following the accelerated model progression of Muse Spark with big gains in agentic and multimodel capabilities in recent months, Meta is also shipping quickly around Muse with a series of innovations within just two weeks from launch. Meta launched a beta for Muse outbound calls to US businesses, opened access for developers to build Muse connectors, launched Muse for Mac, & added Shop Pay for agentic checkout, among other improvements. We believe Muse’s early traction reflects three key drivers: 1) strong product-market fit, including leading agentic performance (Figure 2), ease of use, & an emphasis on privacy/safety; 2) a generous free tier that reduces friction for trial and repeat usage; & 3) Meta’s scaled distribution advantage. While it is still early, we believe that Muse has the potential to become the most widely used consumer AI application since ChatGPT.”