Our first State of Websites report looks at how AI is reshaping website creation, discovery, and online growth.
In it, we saw sites go live 50% faster, custom domain adoption rise to 66%, and direct traffic to @Wix sites in the US reach 1.74B in 2025.
AI bot traffic is up 35% since November 2025, and professional sites generating revenue in their first year are up 48% since 2022.
There’s a lot more in the report.
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