NOBULL(@nobull):Interesting campaign by @Nike. 🤔 This is exactly the kind of tone-deaf thinking that’s cost them consumers… and about $150B in market cap. 😂 Screaming “JUST DO IT!!!!!! 🤬😡” at people? That worked 40 years ago. Not today. Today, people want connection. They want community. They want to feel like they’re part of something—not being talked down to. At NOBULL we’re about “LET’S DO IT.” We get people better together! There’s enough divisiveness and negativity out there already… why add to it? Why not root for people instead of judging them??? Walking. Running. Grinding. Living. NOBULL is for everyone. No judgment. No ego. Yesterday we dropped the Journey 2. Walk in them. Run in them. Chill in them. Your pace. Your journey. One brand talks at you. One brand moves with you. One is BULLshit. One is NOBULL. ❤️💪 Journey 2:

2026.04.17 16:20

Interesting campaign by @Nike. 🤔 This is exactly the kind of tone-deaf thinking that’s cost them consumers… and about $150B in market cap. 😂 Screaming “JUST DO IT!!!!!! 🤬😡” at people? That worked 40 years ago. Not today. Today, people want connection. They want community. They want to feel like they’re part of something—not being talked down to. At NOBULL we’re about “LET’S DO IT.” We get people better together! There’s enough divisiveness and negativity out there already… why add to it? Why not root for people instead of judging them??? Walking. Running. Grinding. Living. NOBULL is for everyone. No judgment. No ego. Yesterday we dropped the Journey 2. Walk in them. Run in them. Chill in them. Your pace. Your journey. One brand talks at you. One brand moves with you. One is BULLshit. One is NOBULL. ❤️💪 Journey 2: