The 3rd-busiest advertiser on Meta is a shapewear brand most people have never heard of. We pulled the number of currently-live ads for 28,000+ brands in the Meta Ad Library. The leaderboard says a lot about where paid social is heading. Shopee, Temu, and SheCurve each run more than 20,000 live ads at the same time. For context: the median brand runs 24. What stands out: → 6 of the top 12 are DTC apparel and shapewear brands. SheCurve alone runs more live ads than SHEIN and SKIMS combined. → The rest are marketplaces — Shopee, Temu, SHEIN, Flipkart, Quince. → None of them are running "a few hero ads." They're running thousands of variations at once. The takeaway: the winning ad account stopped being a gallery of polished ads and became a testing engine. You find winners by taking thousands of shots on goal, not by betting on three. And the gap between the median advertiser (24 live ads) and the leaders (20,000+) isn't budget. It's production speed. The brands that can make creative faster simply get more chances to win.