Ownership(@ownershipfm):On Ownership Report #11, Rip Cars co-founder @allocateur touched on the importance of being early to Hot Wheels collecting: “Being first mover is very important when it comes to marketing and distribution.” Since the secondary market for Hot Wheels is still tiny relative to the primary market (see quote tweet), there’s still a lot of room for early platforms to capture market share as the category develops. Compare the numbers against Pokémon: - Pokémon: ~$3B primary, ~$10B secondary, ~$2B gacha. - Hot Wheels: ~$1.7B primary, ~$100M secondary, with Rip Cars as the only onchain gacha. Launched last week, Rip Cars has already hit $200K+ in volume.

2026.09.23 18:47

On Ownership Report #11#, Rip Cars co-founder @allocateur touched on the importance of being early to Hot Wheels collecting: “Being first mover is very important when it comes to marketing and distribution.” Since the secondary market for Hot Wheels is still tiny relative to the primary market (see quote tweet), there’s still a lot of room for early platforms to capture market share as the category develops. Compare the numbers against Pokémon: - Pokémon: ~$3B primary, ~$10B secondary, ~$2B gacha. - Hot Wheels: ~$1.7B primary, ~$100M secondary, with Rip Cars as the only onchain gacha. Launched last week, Rip Cars has already hit $200K+ in volume.