Very few companies do support well.
I think this is because excellent support is cultural. It must come top down and be core to the DNA of company culture.
That looks like founders and execs in the customer support trenches. Quick responses, clear and honest communication, fast resolutions times.
It is super clear to customers when you genuinely care about the customer experience vs. when it’s just a talking point in a sales process.
Increasingly convinced that delivering excellent support is a strong differentiator, especially in a highly sensitive industry like finance.
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