Guillermo Rauch(@rauchg):"Where do you want to go today?" In 1994 Microsoft launched an ad campaign under this motto. I think it represented the potential of computing very well, but it was quite aspirational. The internet & www was in its infancy, software was hard to obtain (CDs and long downloads), programming your own computer was tricky. In fact, it was so tricky I switched to Linux in order to teach myself how to code and get true 'root' on my PC 😁 Now, I look at what AI is enabling, the limits on what you can ship vanishing, and the new worlds being created, and I realize that question is perfect for 2026.

2026.09.07 15:58

"Where do you want to go today?" In 1994 Microsoft launched an ad campaign under this motto. I think it represented the potential of computing very well, but it was quite aspirational. The internet & www was in its infancy, software was hard to obtain (CDs and long downloads), programming your own computer was tricky. In fact, it was so tricky I switched to Linux in order to teach myself how to code and get true 'root' on my PC 😁 Now, I look at what AI is enabling, the limits on what you can ship vanishing, and the new worlds being created, and I realize that question is perfect for 2026.