Our latest data is in, and here’s exactly when you’ll get the best deals this holiday shopping season:
> Black Friday for travel accessories (but late Dec for deeper discounts on luggage)
> First two weeks after Black Friday for lowest prices on fragrances
> Mid-Dec for peak deals on handbags
> Late Dec for steepest markdowns on tech toys
Check out our first ever When to Buy Guide (which looked at Search trends, promo patterns & discount data from 2025) here: