Rox(@rox_ai):@AnthropicAI and @OpenAI want your product living inside Claude or ChatGPT. @Google wants the model to redraw your UI from scratch. Both are wrong about who should own the pixels, since it diminishes beautiful product experiences to basic text. We measured a 3rd option: up to 100x cheaper, and your product stays whole. → Introducing Rox Tether: An alternative to MCP Apps, A2UI, and ChatGPT Apps. TLDR: the product manages its own pixels, and the agent operates it via reference. The results: - Up to 100x token reduction - No new protocol - No browser API needed - No cooperation from the chat host Breakdown below:

2026.07.28 18:03

@AnthropicAI and @OpenAI want your product living inside Claude or ChatGPT. @Google wants the model to redraw your UI from scratch. Both are wrong about who should own the pixels, since it diminishes beautiful product experiences to basic text. We measured a 3rd option: up to 100x cheaper, and your product stays whole. → Introducing Rox Tether: An alternative to MCP Apps, A2UI, and ChatGPT Apps. TLDR: the product manages its own pixels, and the agent operates it via reference. The results: - Up to 100x token reduction - No new protocol - No browser API needed - No cooperation from the chat host Breakdown below: