rvivek(@rvivek):We ran an experiment on our Instagram. AI content vs Human content. We run an Instagram channel called Hackonomics, where we break down how AI is reshaping the economy. The AI-first content is where AI sourced the news -> translated into scripts -> used my Heygen avatar to generate a clip -> human does post-production. The human-first content is where AI sourced the news but human intervened -> I shot the videos myself -> humans do post-production along with AI. Here are the results: The AI-first content got more reach but 9x less watch time and 10x fewer follows. Just goes to show that humans like to consume from humans. AI can augment you but can't replace you.

2026.11.03 06:34

We ran an experiment on our Instagram. AI content vs Human content. We run an Instagram channel called Hackonomics, where we break down how AI is reshaping the economy. The AI-first content is where AI sourced the news -> translated into scripts -> used my Heygen avatar to generate a clip -> human does post-production. The human-first content is where AI sourced the news but human intervened -> I shot the videos myself -> humans do post-production along with AI. Here are the results: The AI-first content got more reach but 9x less watch time and 10x fewer follows. Just goes to show that humans like to consume from humans. AI can augment you but can't replace you.